If your business relies on Twitter for your brand marketing, are you sure you are getting the most out of this social media platform? If you are looking to optimize your experience, it may be worthwhile to consider browser extensions to strengthen your strategy and save you time and money. Are you ready to explore this more? Let’s discuss a handful of tools that marketers are using right now.
What Program Is Best for Your Marketing Goals?
In his Social Media Examiner article “5 Twitter Browser Extensions for Marketers”, Chris Tweten breaks down five tools that he feels are worth being on your radar, generally summarized below.
Gain Access to Analytics Through Riffle
Riffle by CrowdRiff transforms your browser into an analytics machine. Presented in a digestible format, this extension lets you take a deeper look into your followers, target audience, and competitors to better gauge how you are doing. This is expanded one step further if users connect their Twitter account to their Klout profile. Now, using this browser extension you gain insight into their Klout score and profile that displays individuals’ social media accounts (Instagram, Facebook, LinkedIn, etc.) so you can connect with them in all the places that they live online. Riffle will also show you where people are tweeting from and how they are doing it.
For example, is your target audience relying on a desktop or mobile device? Are they using iOS or Android devices? Are they requiring third-party apps? Answers to these questions can give you specific details into how your audience prefers to connect. Riffle works with 16 different platforms, including TweetDeck, Hootsuite, Twilert, and Mention, making integration seamless.
Effectively Manage Twitter Notifications Using Silver Bird
If you are mourning the recent loss of the desktop version of TweetDeck, Silver Bird may be your answer. With this extension, you can manage your Twitter account while multi-tasking, getting a quick snapshot of your Twitter feed, direct messages, and notifications. With this tool, you can sort notifications by type into separate views (direct messages, lists, favorites) as well as respond to tweets and DMs from any page in your browser.
Enlarge Media Through Hover Zoom
Since some users don’t properly format image resolutions for Twitter, the Hover Zoom browser extension (only available on Chrome) makes it simple to view content without sacrificing browser speed. How does it work? You simply hover your mouse over the media and it will fully load without switching to a new tab or page. This works for video, too. With a mouse hover over a YouTube link or preview, it will fully load the video with audio.
Monitoring Reddit For Tweeted Link Shares
As an easy way to monitor conversations around popular tweets, the Reddit Check browser extension will verify if a Twitter link has been submitted to Reddit. Since Twitter conversation records can be a bit confusing, this extension makes it easier to see what has been said. And, if you want to see how the public responded to a viral tweet, rely on Reddit Check to gauge the temperature.
Tweet from URL Bar Via Chromnitweet
You likely have performed a Google search by typing something into the Chrome address bar. With Chromnitweet, you get a little more functionality, and can use this same address bar to send tweets directly from any page you are on. Not only can you stay on the same page (no switching to tweet), you can also quickly share with your followers if it’s time sensitive.
Tweet Away
There is no doubt that mobile apps are essential for our fast-paced, social media-driven lives. However, if you want the full picture analysis into Twitter and how your brand is faring, you’ll get the most functionality on a web browser with some essential tools to enhance your experience.
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References:
http://www.socialmediaexaminer.com/5-twitter-browser-extensions-for-marketers/?awt_l=1SkJ1V&awt_m=3fKcOveKG.r.ILT&omhide=true