Your brand isn’t too chatty, it’s time to find your voice and get in the game, especially with Twitter chats! Not only are these public conversations great for getting noticed, but they also will grow your loyal fan base and boost your overall brand. If you are new to this world, fear not. Learn and listen, and then you can get talking!
Content and relevance are always king
In her Social Media Examiner article “25 Twitter Chats: Just for Marketers,” Julia McCoy does some exhaustive legwork for small business owners looking to fine-tune Twitter strategies in the New Year. Here are her thoughts.
Twitter is not about immediate gratification, but more about being a slow and steady tortoise that will win the race. It takes time to build the reputation and follower base that you dream about. And, it takes a ton of work to get there. The fastest way to get to your goal is through speaking up in industry relevant discussions and getting seen by the right people at the right time. Twitter chats are designed exactly for that.
The Twitter chat round up!
Type in a hashtag in the Twitter search to find and join a Twitter chat. If you don’t know where to begin, here are the 25 Twitter chats that McCoy feels are most valuable for online marketers, summarized below. Please visit each site for details on chat timing since these may be constantly updated.
1. #ContentChat: Covers the latest content marketing trends and development
2. #InsiderChat: Hosted by Brian Honigman, this chat covers basic marketing tips, assistance with branding and other general business questions
3. #LinkedInChat: Discusses issues around the LinkedIn platform and making connections
4. #Bufferchat: Dissects the latest and greatest in the world of digital marketing
5. #SocialChat: Aims at boosting social strategies and is hosted by Michelle StinsonRoss and Alan K’necht
6. #CMWorld: Hosted by Content Marketing World, this chat focuses on resources and tips to improve content strategies
7. #InboundHour: Focuses on inbound marketing and hosted by HubSpot
8. #SEOChat: Hosted by Search Marketing Weekly, this explores the most up-to-the-minute and relevant SEO discussions and encourages participation from many insightful marketers
9. #SEMrushchat: Details ways to connect with top influencers in the marketing world
10. #HubChat: Extreme Networks shares the latest news and trends in technology and how it may impact your business
11. #BizHeroes: Dials into strategies to create a better community for your clients and is hosted by Kelly Hungerford, a Switzerland-based digital operations specialist and social brand strategist
12. #SproutChat: Narrows in on social media marketing topics like where to put your calls to action
13. #GetRealChat: Explores “gritty” topics about social media and content marketing with Pam Moore, notable social media influencer
14. #AssnChat: Provides a fun social media get-together atmosphere to share marketing tips with other small business owners
15. #HootChat: Created by Hootsuite, this helps brands boost social media marketing strategies for tangible results
16. #BlogChat: Founded by Mack Collier, this allows you to share and discuss great blog content topic ideas with other marketers
17. #PPCChat: Zeros in on topics like PPC campaigns, search engines, and keywords
18. #BrandChat: Hosted by Personal Branding Specialist Maria Elena Duron, this chat discusses brand marketing tips
19. #MMChat: Also known as the Social CMO’s Marketer Monday Chat, this compiles trade secrets from marketing firm executives
20. #CoChat: Hosted by CoScheduleApp, this uncovers key editorial strategies and general content marketing tips
21. #SBizHour: With hosts Brian Fanzo and Rachel Miller at the helm, this chat discusses how to leverage social media into excellent conversions with new guests joining each week to cover a unique topic
22. #AtomicChat: Provides content marketing inspiration with host Atomic Reach
23. #PeepChat: Shares tips on everything from becoming a better entrepreneur, to creating personal branding, to achieving work-life balance
24. #AWCConnect: Focused on female entrepreneurs, this chat empowers these marketers and small business owners to get the most out of their business, with help from Sheila Scarborough
25. #CMGRHangout: This weekly Twitter chat/Google hangout from My Community Manager focuses primarily on community building and management
Starting with hello
Now that you have your calendar filled with exciting chats to attend, you need to know what Twitter chat etiquette to follow. If you aren’t sure on the rules, ask previous participants so you don’t make a very public faux pas.
Use the right hashtags throughout the chat so you are visible. Balance your participation with the right mix of answering questions, retweeting others, following others, and marking your “favorite” responses. While this part is not speaking with your words, it proves just as vocal. It helps you gain valuable visibility and pile on followers. To further enhance your audience, tell your existing followers what Twitter chat you’ll be starting about 30 minutes prior to the event so they can follow along.
Remember to enjoy this experience! You will undoubtedly meet many new people, engage in exciting discussions, and learn countless things along the way!
Any tips you want to share with your Twitter chat experience? Any chats you’d recommend that weren’t in this article round up? Let’s hear it!
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References:
http://www.socialmediaexaminer.com/25-twitter-chats-just-for-marketers