Pinterest: Making Itself Known on Social Media

When Pinterest was introduced, it didn’t garner much attention. That changed in 2012 when it hit the mainstream hard, and women in the middle of the country embraced it with visible enthusiasm.

According to a recent Wired article “Pinterest Reinvents Itself to Prove It’s Really Worth Billions” by Jessi Hempel, marketers in the United States spent about $100 million on Pinterest advertising in 2015. Additionally, Pinterest is said to be valued at $11 billion, and is projected to generate $2.8 billion in ad sales by 2018. In order to make this happen, engineers and designers have been busy re-tailoring design, improving speed, and rebuilding the iOs app.

Why is Pinterest Such a Hot Spot for Brands to Be?

A Social Draft blog “Ten Pinterest Stats All Marketers Need in 2016” break it down. Here are some excerpts:

• There are more than 100 million regular users logging into Pinterest every day. Every. Day.
• About 75% of Pinterest users have purchased items on the platform or because of the platform.
• Worldwide, 85% of Pinterest users are female.
• 60% of Pinterest users are located in the United States.
• International growth on this platform was close to 135% in 2015.
• Engagement is impressive on Pinterest. The average user is on for close to 15 minutes at a time, presenting a big opportunity for brands.
• Businesses have more success on Pinterest when they post five times a day (research says this is the magic number to aim for).
• Saturday afternoon (or the evening) is the best overall time to post on Pinterest.
• Different days of the week may be better for delivering your content (for example, fitness posts on Monday go a long way while people are looking for funny posts on Friday).

It All Comes Down to You

Of course, Pinterest needs to make sense for your company. Regardless of growth and numbers, does Pinterest work for you? If you are strictly in the service business, this platform may not deliver the same results as a company that is largely product driven, leveraging this site for demos and lifestyle posts.

How does your company use it and what kind of results do you see on this particular platform versus your other social media homes? We would love to hear your insight on this!

This article is made possible by Checksforless.com. For more than 35 years, Checksforless.com has provided over 500,000 businesses with high quality business checks, deposit slips, and other banking supplies with easy ordering and fast production times; all at the guaranteed lowest price in the nation. Our discount business checks are easily customizable and compatible with over 4,500 software programs including QuickBooks® and Peachtree/Sage®. Email or call us toll-free at 800-245-5775.

References:
http://socialdraft.com/ten-pinterest-stats-all-marketers-need-in-2016
https://www.wired.com/2016/04/pinterest-reinvents-prove-really-worth-billions
http://www.inc.com/salvador-rodriguez/pinterest-monthly-users.html
https://blog.hootsuite.com/top-social-media-sites-matter-to-marketers