Checksforless.com competes with financial document printers and small business banking supply
providers throughout the nation, including Harland, Clarke American, and the Deluxe
companies (Deluxe®, NEBS®, Safeguard®, Rapid Forms®, McBee® and
29 other catalog brands). Many of these competitors have a significant history within the
banking and printing industries, entrenched within the banking community as the only
providers. Their business models were developed in an old economy era, preferring to
“push the product” on customers through financial institutions, direct mail and direct
sales channels at the highest pricing the market will bear. Each of these companies is
publicly owned and must support increasingly difficult to maintain profitability model,
burdened with extremely high overhead and inflated operating expenses. These companies
treat their pricing and service strategies as distinct from one another and lack the
innovative spirit that today’s small businesses find necessary for survival. Hence, prices
rise every year and services (consumer value) are decreased to lower corporate expenses and
meet Wall Street’s expected earnings.
Checksforless.com excels in this traditional market by questioning industry traditions, fostering innovation and technology throughout its business model, in order to become the nation’s best value provider of small business banking supplies. The company utilizes a “pull the consumer to the product” marketing strategy, by offering the lowest price in the nation on high quality products, with service and product features that our competitors cannot afford to offer anymore. Carefully moderating marketing expenses, automated order entry, typesetting and digitally offset printing, and a complete plant-wide information system keep Checksforless.com on track as the low cost provider and allow enhanced services to be offered to the marketplace at no additional charge.
Checksforless.com’s competitors are unable to offer low price guarantees, 100% no-hassle satisfaction guarantees or react to new competitors who enter the marketplace because they are too large and encumbered to change manufacturing methods, corporate culture, or share holder expectations. They operate their business model on the premise that small businesses have limited choices in banking supply providers and little negotiating power in the purchasing relationship. In contrast, Checksforless.com’s foundation of flexible pricing and manufacturing strategies enables it to quickly react to market changes and compete more strongly in the marketplace in the era of the “internet” economy.
Checksforless.com is the only printed banking supply manufacturer to enter the national marketplace in over a decade. Imitators have come and gone as local and regional players, each unable to provide both the service, product and price that Checksforless.com’s business strategy allows for any length of time. As the printed banking marketplace continues to consolidate toward the few mammoth corporations remaining today, Checksforless.com continues to serve customers leveraging its strategic advantage as the fastest growing small business printed banking product provider in the United States.